Step aside LinkedIn: Grindr CEO says he has hired workers through the dating app, as the company pitches itself as the new networking platform in town

You might know Grindr because the go-to vacation spot for LGBTQ+ folks seeking to hook up—however apparently, it’s now getting used as a substitute for the likes of LinkedIn. 

Customers checking into the courting app to see what number of toes they’re from a possible love curiosity can now anticipate to be poached for work, quite than requested out.

That’s as a result of round 25% of its customers are on the app to community, based on the corporate. “We all know folks use our app to fulfill new folks of their space and in new cities, and we even have loads of anecdotal proof of individuals making connections that result in skilled alternatives like jobs,” an organization spokesperson informed Insider

Even its CEO, George Arison informed the Wall Avenue Journal that he has “personally employed or had knowledgeable relationship with a number of folks” he has met over time through the app. “We encourage folks to community on Grindr,” he added.

As soon as dubbed “the world’s greatest, scariest homosexual bar”, the app at this time serves the broader LGBTQ+ neighborhood.

Though it’s dwarfed in dimension by the likes of LinkedIn, which has 930 million members and counting, Grindr is the most important social community for lesbian, homosexual, bisexual, trans, and queer folks with 13 million month-to-month lively customers in nearly each nation on this planet.

Nonetheless, as per Insider, the corporate will not be seeking to construct options that may particularly foster networking alternatives, like LinkedIn’s jobs board or Bumble Bizz, the place folks can showcase their résumé. 

Plus, though Grindr’s CEO is pitching the platform as a spot for poaching employees, its interface continues to be primarily centered round hooking up with the customers nonetheless in a position to point out whether or not their photographs are NSFW (not protected for work) and in the event that they’re a “high” or a “backside” within the bed room. 

Fortune has contacted Grindr for remark.

LinkedIn customers are turning the networking app right into a courting web site 

Because the traces between enterprise and pleasure blur on Grindr, LinkedIn has been scuffling with the same dilemma. 

Latest analysis has proven an uptick in customers heading to the thought-leadership-heavy skilled networking platform to seek out love—but it surely’s not taking place effectively with girls who’re totally on the receiving finish of such undesirable advances. 

Actually, over 90% of girls say they’ve acquired not less than one inappropriate message or romantic advance on the app, based on Passport Picture On-line’s survey of over 1,000 girls within the U.S. who recurrently log into LinkedIn. 

However since hooking up will not be the positioning’s meant use, about 43% of these girls have pushed again to let the senders know they’ve crossed a line and 74% have dialed again their exercise on LinkedIn not less than as soon as because of the inappropriate habits. 

In the end, if feminine professionals scale back their presence on the platform, they could discover it more durable to attach with folks of their area, construct their private on-line model and get employed. In the meantime, LinkedIn dangers having a platform that isn’t inclusive of girls. 

It’s maybe why, in contrast to Grindr—which is clearly embracing the varied methods customers can forge connections past the app’s authentic scope—LinkedIn’s neighborhood tips explicitly prohibits utilizing the platform as a courting web site.

Fortune has contacted LinkedIn for remark.